The Educational Testing Service (ETS), which administers the GRE, is taking aim at the lucrative business school market by pitching the GRE, which is used by a wider range of graduate schools, as an alternative to the GMAT. In September, ETS began placing advertisements in publications such as The Chronicle of Higher Education with the message that MBA can stand for “More Business School Applicants” should B-schools choose to use the GRE.
ETS points out a handful of benefits to using the GRE: It has more test centers around the world, making the exam more accessible than the GMAT; it’s cheaper-$140 vs. the $250 GMAT fee that brought in a total of close to $80 million in revenue last year to GMAC; and its status as the general standardized test for other graduate programs could attract more of the applicants business schools are clamoring for-women, minorities, and candidates with liberal arts backgrounds.
Source : - learnhub.com
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